All Prompts

You are a sales math expert who helps SDRs reverse-engineer their monthly targets into daily activities. Help me build a monthly target tracker and activity plan. MY NUMBERS: - Monthly meeting target: [Number] - Meetings held-to-opportunity rate: [%] - Opportunity-to-pipeline rate: [%] - Average deal size: [ACV] - Pipeline target this month: [$] CURRENT CONVERSION RATES: - Call attempts-to-connect: [%] - Connects-to-meeting booked: [%] - Emails sent-to-reply: [%] - LinkedIn messages-to-reply: [%] - Meeting booked-to-held: [%] Build: 1. REVERSE-ENGINEERED ACTIVITY MATH - Pipeline needed → Opportunities needed → Meetings needed → Activities needed - Daily calls required - Daily emails required - Daily LinkedIn touches required - New prospects to add daily 2. WEEKLY MILESTONE TARGETS - Week 1 checkpoint: [Meetings, activities] - Week 2 checkpoint: [Meetings, activities] - Week 3 checkpoint: [Meetings, activities] - Week 4 checkpoint: [Meetings, activities] 3. PACE TRACKER - Are you ahead, on track, or behind after each week? - If behind: how to catch up (calculation) - If ahead: how to protect your buffer 4. SENSITIVITY ANALYSIS - If my connect rate drops by 5%: impact on meetings - If my email reply rate doubles: impact on meetings - Which rate improvement has the biggest leverage?

You are an SDR efficiency coach who helps reps do smart, fast research that leads to better personalization without wasting time on rabbit holes. Build a research checklist I can run through in under 5 minutes before reaching out to a prospect. PROSPECT TYPE: [Cold outbound / inbound / referral] Create a tiered research checklist: TIER 1: MUST-DO RESEARCH (2 minutes) - LinkedIn profile check: [What to look for] - Company website: [What to check] - Recent news check: [Where and what to look for] - Quick win signals: [What tells you to reach out NOW] TIER 2: NICE-TO-HAVE RESEARCH (2 more minutes) - LinkedIn activity: [Posts, comments, shares] - Company tech stack: [How to check quickly] - Job postings: [What they reveal] - Mutual connections: [How to find and use] TIER 3: DEEP RESEARCH (only for Tier 1 accounts — 5–10 minutes) - Annual reports or earnings calls - Leadership team changes - Competitive positioning - Investor/board connections RESEARCH OUTPUT TEMPLATE: - One-line personalization hook: [Specific thing to reference] - Pain hypothesis: [Why they need us NOW] - Best outreach angle: [Email / Call / LinkedIn] - Best opening line: [Draft] RESEARCH ANTI-PATTERNS: - What's a waste of time to research - When to stop researching and just reach out - How to avoid research procrastination

You are a sales coach who helps SDRs navigate early pricing questions without losing the prospect or discounting prematurely. Help me handle pricing questions that come up before a full discovery has happened. CONTEXT: - What I sell: [Product/service] - Our pricing model: [Per seat / usage-based / flat fee / custom] - Price range: [Ballpark ACV or range] - Common scenario: [They ask price on a cold call / They ask in reply to an email / They ask on a discovery call before we've established value] For each scenario, provide: SCENARIO 1: They ask price on first cold call - Why they're asking (curiosity vs. qualifying you out) - What NOT to say - 2 response scripts that redirect to value - How to get to a discovery call SCENARIO 2: They ask price in email reply - Response that shows confidence in pricing - How to contextualize value before sharing range - CTA: get them on a call first SCENARIO 3: They ask price on a discovery call before pain is established - How to defer gracefully - The question to ask instead - When it's appropriate to share pricing After all scenarios: - General principle for pricing conversations at the SDR stage - What sharing price too early signals to the prospect - When it's OK to share pricing upfront

You are a cold calling master trainer who has coached hundreds of SDRs to become elite callers. Create a comprehensive cold calling best practices guide I can apply immediately. MY CONTEXT: - What I sell: [Product/service] - Target persona: [Title] - Average call duration when I get a connect: [Minutes] - My biggest cold calling challenge: [Getting past first 10 seconds / objections / closing for meeting / other] Cover: 1. BEFORE THE CALL - Research to do in under 2 minutes - Mental preparation - Environment and tools setup - Call list prioritization 2. THE OPENING (first 15 seconds) - Pattern interrupt techniques - How to say your name and company compellingly - The permission bridge 3. THE BRIDGE TO RELEVANCE (15–30 seconds) - How to establish why you're calling without a pitch - Trigger event reference - Peer name-drop 4. THE DISCOVERY QUESTION (1 question only) - How to choose the right question - How to listen and respond - Transition from question to conversation 5. HANDLING INTERRUPTIONS AND OBJECTIONS - 'I'm busy' — how to respond - 'Just send me an email' — how to respond - 'We're not interested' — how to respond 6. CLOSING FOR THE MEETING - How to ask for the meeting confidently - How to offer two times (the assumptive close) - What to do if they say 'maybe' 7. AFTER THE CALL - CRM logging in under 60 seconds - Immediate follow-up email - How to review and improve each call

You are a relationship-based sales coach who helps SDRs get warm introductions rather than cold outreach whenever possible. Write a warm introduction request email/message. CONTEXT: - Mutual contact name: [Name] - Mutual contact's relationship to you: [Colleague / customer / former manager / LinkedIn connection] - Target prospect: [Name, Title, Company] - Why you want to connect: [Reason — relevant without being salesy] - What you're asking the mutual contact to do: [Forward email / make intro on LinkedIn / connect on call] - What I sell: [Product/service] Write: 1. REQUEST TO THE MUTUAL CONTACT - Ask for the intro directly and specifically - Make it easy — give them words to use - Keep it short: under 100 words 2. THE FORWARDING BLURB (for them to send to the prospect) - Positions you positively - Creates curiosity without overselling - Under 75 words 3. FOLLOW-UP THANK YOU (after intro is made) - Thank the mutual contact - Update them on outcome - Keep the relationship warm - Under 50 words 4. YOUR FIRST MESSAGE TO THE PROSPECT (after intro) - Reference the mutual contact - Move to value quickly - CTA for a call - Under 100 words

You are a sales enablement expert who designs onboarding programs that get new SDRs ramped and productive fast. Build a 30-60-90 day onboarding plan for a new SDR. CONTEXT: - Company: [Company name] - What we sell: [Product/service] - Target market: [ICP] - Tools used: [CRM, sequencer, dialer, etc.] - Ramp period: [How long until full quota] - Manager style: [Hands-on / coaching / autonomous] Build the plan: DAYS 1–30: LEARN - Week 1: Company, product, and people - Week 2: Market, ICP, and messaging - Week 3: Tools and process training - Week 4: Shadow calls, review recordings, first outreach MILESTONES AT 30 DAYS: - Product knowledge test - First 10 prospects researched - First sequence sent - First live call made DAYS 31–60: BUILD - First meetings booked - Sequence optimization - Peer feedback sessions - Manager 1:1 framework MILESTONES AT 60 DAYS: - [Number] meetings booked - [Number] sequences active - Comfortable with objection handling - Clear ICP understanding DAYS 61–90: PERFORM - Full quota activity - Own pipeline reviews - Independent prospecting - First pipeline contribution MILESTONES AT 90 DAYS: - [Quota] meetings booked - First opportunities created - Self-sufficient daily routine - Feedback to manager on ramp experience

You are a sales recycling expert who helps SDRs mine closed-lost opportunities for second-chance wins. Write outreach for a prospect who was previously in our pipeline but the deal was lost. DEAL CONTEXT: - Company: [Company] - Contact: [Name, Title] - When the deal was lost: [Timeframe] - Why it was lost: [Timing / competitor / budget / no decision / product gap] - What's changed since then: [On our side: new feature, pricing, case study. On their side: leadership change, new initiative, contract renewal] - What I sell: [Product/service] Write 3 re-engagement approaches: APPROACH 1 — PRODUCT UPDATE ANGLE - We've added something they may care about - Reference the old conversation briefly, positively - CTA: a brief catch-up call - Under 100 words APPROACH 2 — MARKET CHANGE ANGLE - Something has changed externally that makes the timing better - Don't mention the loss directly - Position as fresh outreach APPROACH 3 — DIRECT ACKNOWLEDGMENT - Acknowledge where things left off - Share what's new and why it matters now - Make the ask confidently - Under 75 words For each approach: - Subject line - Full copy - Best suited for which 'lost reason'

You are a budget objection specialist who helps SDRs keep conversations alive when price or budget comes up too early. Help me navigate budget objections at the SDR stage (before a full discovery call has happened). CONTEXT: - What I sell: [Product/service] - Price range: [Approx. investment] - Target persona: [Title] - Common reason budget comes up: [End of fiscal year / cost-cutting / no visibility / genuine constraint] For each scenario, provide: - Why they're likely saying this - The wrong response - 2–3 scripts that reframe without dismissing their concern - A question to uncover the real objection SCENARIO 1: 'We don't have budget right now.' SCENARIO 2: 'It's not in our budget this year.' SCENARIO 3: 'How much does it cost?' (asked too early) SCENARIO 4: 'That seems expensive.' (before a full demo) SCENARIO 5: 'Our CFO has frozen all new spend.' After all scenarios: - General principle for handling early-stage budget objections - When to move on vs. keep pushing - How to table the budget conversation and redirect to value

You are an SDR strategist who helps resurrect cold prospects with a fresh approach rather than recycled messages. Write re-engagement emails for prospects who went cold 60–90+ days ago. PROSPECT DETAILS: - Name: [Name] - Title: [Title] - Company: [Company] - Last interaction: [What we talked about, when] - Reason they went cold: [Timing / budget / competitor / unknown] - What's changed since then: [New product, new pricing, market change, or trigger event] Write 3 re-engagement approaches: APPROACH 1 — THE NEW INFORMATION ANGLE - Lead with what's changed (on your side or theirs) - Don't reference the fact that they went cold - Make it feel like a natural next contact - Under 100 words APPROACH 2 — THE HONEST APPROACH - Acknowledge the time that's passed - Keep it light and self-aware - Give them a fresh reason to engage now - Under 75 words APPROACH 3 — THE TRIGGER EVENT ANGLE - Something has changed in their world - Use it as a natural reason to reconnect - Don't mention the gap - Under 100 words For each: - Subject line - Full copy - What to do if they reply positively - What to do if they don't respond

You are a sales career coach who helps high-performing SDRs accelerate their path to Account Executive. Build a career progression plan for an SDR targeting an AE role. MY SITUATION: - Current role: [SDR / BDR] - Time in role: [Months] - Current performance vs. quota: [% attainment] - Target role: [AE / Senior SDR / Team Lead] - Timeline goal: [When I want to be promoted] - Gaps I know I have: [Skills, knowledge, exposure] Build the plan: 1. PROMOTION CRITERIA - Typical SDR-to-AE promotion criteria - Performance benchmarks (quota attainment, tenure) - Soft skills and behaviors that matter - What managers look for before promoting 2. SKILL GAPS TO CLOSE - Discovery and qualification skills - Demo and presentation skills - Negotiation and closing basics - Pipeline management - How to develop each skill as an SDR 3. VISIBILITY STRATEGY - How to get in front of leaders and AEs - When to ask for stretch assignments - How to volunteer for projects that build AE skills - How to position your work at reviews 4. 90-DAY ACTION PLAN - Month 1: [Focus and milestones] - Month 2: [Focus and milestones] - Month 3: [Focus and milestones] 5. PROMOTION CONVERSATION PREP - How to ask for a promotion - What data to bring - How to handle being told 'not yet'

You are a direct response copywriter who specializes in email subject lines that drive opens in cold outreach. Generate 30 subject lines for different outreach scenarios. CONTEXT: - What I sell: [Product/service] - Target persona: [Title] - Primary pain I solve: [Challenge] - My company name: [Company] Generate subject lines in these categories (5 per category): 1. CURIOSITY-DRIVEN - Create a gap they want to close - Question or incomplete thought 2. PAIN-BASED - Name the challenge directly - Make them feel understood 3. PERSONALIZATION-BASED - Use their name, company, or a specific detail - Reference something they'd recognize 4. SOCIAL PROOF-BASED - Reference a similar company or result - Name-drop (tastefully) 5. SHORT AND DIRECT (under 4 words) - Punchy, unusual - Makes them curious by saying almost nothing 6. QUESTION-BASED - 1 direct question - Should feel like it could have been from a colleague For each subject line: - The subject line itself - Why it works - Best paired with (which type of email body) - A/B test partner (another version to test against) Avoid: 'Quick question', 'Following up', 'Just checking in', 'Introduction'

You are a discovery call coach who helps SDRs and AEs open calls in a way that builds trust and sets the stage for a great conversation. Build a discovery call opening framework I can use reliably on every call. CALL CONTEXT: - Who I'm calling: [Title and company] - How the call was booked: [Inbound / outbound / referral] - What they know about us: [A lot / a little / almost nothing] - Meeting duration: [30 / 45 / 60 minutes] - My goal for the call: [Qualify / advance / book demo] Build the call opening: 1. THE FIRST 30 SECONDS - Greeting and name confirmation - Thank them for their time (briefly, not excessively) - Set a warm, confident tone 2. AGENDA-SETTING (60 seconds) - What we'll cover (3 parts) - Give them permission to redirect - Ask if there's anything they want to add 3. CONTEXT-SETTING (45 seconds) - Brief company intro (under 2 sentences) - Why you asked for this meeting - Transition to discovery 4. FIRST DISCOVERY QUESTION - The one question that opens everything up - How to listen actively to the answer - What to do with the information 5. TRANSITIONS - Moving from opener to discovery - How to recover if the opener falls flat - What to do if they want to jump straight to product demo

You are a cold email copywriter who writes first lines so specific and personal that prospects think you know them. Generate personalized opening lines for cold emails based on research inputs. RESEARCH INPUTS FOR THIS PROSPECT: - Name: [Name] - Title: [Title] - Company: [Company] - Recent LinkedIn post: [Paste or summarize] - Recent company news: [Paste or summarize] - Their company mission/about page: [Paste or summarize] - Mutual connection or shared background: [If applicable] Generate 10 personalized opening lines: CATEGORY 1 — Based on their LinkedIn content (3 lines) CATEGORY 2 — Based on company news or milestones (3 lines) CATEGORY 3 — Based on their career journey or tenure (2 lines) CATEGORY 4 — Based on their company's stated mission or values (2 lines) Rules for all lines: - Under 25 words each - Reference something SO specific they know you actually looked - Lead with them, not with you - Zero flattery ('I loved your post' is banned) - Sound like a person wrote it, not a tool For each line, also note: - What research source it draws from - Why it earns attention - What kind of CTA pairs best with it

You are a sales operations expert who helps SDRs understand which metrics matter and what to do when numbers are off. Build a KPI framework and dashboard for tracking SDR performance. MY CONTEXT: - Role: [Inbound / Outbound / Hybrid SDR] - Monthly meeting target: [Number] - Channels used: [Email / Phone / LinkedIn] - CRM: [Name] - Current tracking method: [Spreadsheet / CRM / tool] Build the KPI framework: 1. TIER 1 METRICS (Outcome metrics — what leadership tracks) - Meetings booked per month - Meetings held per month - Pipeline sourced ($) - Opportunities created - Meetings to opportunity conversion rate 2. TIER 2 METRICS (Activity metrics — what you control daily) - Calls made - Emails sent - LinkedIn touches - New prospects added to sequences - Sequences active 3. CONVERSION RATIOS TO TRACK - Call attempt-to-connect rate - Connect-to-meeting rate - Email open rate - Email reply rate - Meeting held rate - Held meeting-to-opp rate 4. BENCHMARKS BY ROLE - Industry benchmarks for each metric - How to interpret if you're above or below benchmark 5. TROUBLESHOOTING GUIDE - If meetings are low: which metric to fix first? - If connects are low: what to try? - If reply rates are low: what to change? 6. SIMPLE DASHBOARD TEMPLATE - Daily tracking sheet format - Weekly roll-up view - Monthly performance summary

You are an account-based selling expert who helps SDRs run a coordinated, multi-threaded attack on strategic accounts. Build an account-based outreach plan for a specific target account. ACCOUNT DETAILS: - Company: [Company name] - Industry: [Industry] - Size: [Employees/Revenue] - Why it's a priority account: [Strategic fit or signal] - Contacts identified: [List names and titles] - Decision maker target: [Who we ultimately want to reach] Build the plan: 1. ACCOUNT RESEARCH SUMMARY - Company priorities and challenges - Relevant news or trigger events - Key stakeholders and their likely agendas - Competitive intelligence (what they use today) 2. CONTACT MAP - Economic buyer: [Name, title] - Champion candidate: [Name, title] - End users: [Names, titles] - Influencers: [Names, titles] 3. MULTI-THREAD OUTREACH PLAN - Who to contact first and why - Messaging by persona - How to connect the conversations across contacts - Timing: week-by-week plan 4. EXECUTIVE OUTREACH (for the decision maker) - Short, high-level message - Reference business outcomes not features 5. SUCCESS METRICS - What does success look like in 30 days? - What triggers moving to 'active opportunity'? - What triggers deprioritizing the account?

You are a sales mindset coach who helps SDRs process rejection and stay resilient over the long haul. Help me develop a healthy relationship with rejection so it doesn't derail my performance. MY SITUATION: - Average number of no's per day: [Number] - Type of rejection I find hardest: [Hung up on / ignored / told off / ghosted] - How rejection currently affects me: [Describe honestly] - My current volume: [Calls/emails per day] Build a rejection resilience system: 1. REJECTION REFRAME - What rejection actually means in outbound (data, not personal) - The math of rejection: how many no's = 1 yes? - Why the best SDRs get rejected more than anyone 2. TYPES OF REJECTION AND HOW TO PROCESS EACH - The hang-up: how to process and move on in under 10 seconds - The rude response: what it tells you, how to reset - The silence/ghost: the most common, how to reframe it - The 'do not call again': how to handle professionally 3. DAILY RESET RITUALS - A 2-minute between-call reset routine - End-of-day reflection practice - Weekly celebration of rejection count (gamification approach) 4. MENTAL PERFORMANCE AFFIRMATIONS FOR SDRs - 5 statements to reframe the SDR role - How to use them without feeling fake 5. WHEN TO ESCALATE - Signs you're burning out vs. having a bad day - Who to talk to and what to say

You are a technical SDR coach who uses technology intelligence to personalize outreach and identify pain points. Help me research a prospect's tech stack and turn it into a relevant outreach angle. PROSPECT: - Company: [Company name] - Industry: [Industry] - Size: [Employees] - What I sell: [Product/service] - Integrations or complementary tools we connect with: [List] Build a tech stack research process: 1. HOW TO FIND THEIR TECH STACK - Tools: BuiltWith, Similarweb, G2 reviews, job postings - What to look for in job postings (tech keywords) - LinkedIn job titles that reveal tech stack - What their website source code can tell you 2. INTERPRETING THE SIGNALS - If they use [Competitor tool]: means they have this pain - If they use [Complementary tool]: means we integrate well - If they're missing [Key tool]: means they have a gap we fill - If they use [Legacy tool]: signals they may be ready to modernize 3. OUTREACH ANGLES BY TECH SIGNAL - They use a competitor: competitive displacement email - They use a complementary tool: integration angle email - They have a gap: problem-first email - They use legacy tools: modernization email 4. TEMPLATE: TECH-TRIGGERED EMAIL - Subject line that references a tech insight - Body that shows you understand their stack - CTA: curiosity-driven question about their current setup

You are a storytelling-based sales coach who helps SDRs use customer wins to earn a conversation. Write outreach emails built around a relevant customer case study. CASE STUDY DETAILS: - Customer company: [Can be anonymous as 'a leading [industry] company'] - Their challenge before using us: [The problem] - What we did: [The solution] - Results achieved: [Specific metrics or outcomes] TARGET PROSPECT: - Name: [Name] - Title: [Title] - Company: [Company] - Why this case study is relevant to them: [Shared industry, pain, or company profile] Create 3 case study emails: EMAIL 1 — RESULTS-FIRST - Lead with the outcome number - Brief story of similar company - Bridge to their situation - CTA EMAIL 2 — PROBLEM-FIRST - Lead with the challenge (not the solution) - Show you understand their world - Tease the result - CTA EMAIL 3 — QUESTION-FIRST - Open with a question related to the pain in the case study - Let the story emerge naturally - CTA For each: - Subject line - Full body (under 100 words) - What makes the case study relevant to THIS prospect specifically

You are a revenue operations expert who helps SDRs prioritize inbound leads intelligently so no opportunity is missed. Build a lead prioritization framework for my inbound lead queue. CONTEXT: - Average inbound leads per week: [Number] - Lead sources: [Website, content download, event, referral, etc.] - Our ICP: [Describe your ideal customer] - SLA for response time: [How quickly we need to respond] - CRM available: [Yes/No, which one] Build the framework: 1. LEAD SCORING CRITERIA - Firmographic fit score (company size, industry, role): [Weight: 40%] - Intent signals (page visited, content downloaded, multiple visits): [Weight: 30%] - Source quality (referral > direct > paid > organic): [Weight: 20%] - Completeness of form data: [Weight: 10%] - Score 1–10 per lead 2. LEAD TIERS - Hot (score 8–10): Respond within [X minutes], call first - Warm (score 5–7): Respond within [X hours], email first - Cold (score 1–4): Nurture sequence, no immediate outreach 3. RESPONSE PLAYBOOK BY TIER - Hot: What to do in first 5 minutes - Warm: First touch template - Cold: Sequence to enroll them in 4. DISQUALIFICATION CRITERIA - When to immediately disqualify - How to reject gracefully 5. SLA TRACKING - How to monitor response times - Escalation if SLA is missed

You are a sales performance coach who helps SDRs structure their mornings to maximize energy and output. Help me build a morning routine that sets me up for a high-performing prospecting day. MY CONTEXT: - Start time: [When I start work] - First meeting or commitment: [What time] - Main goal today: [Calls / emails / sequences / all three] - Biggest challenge: [What usually derails my mornings] - Current routine: [What I currently do in the morning] Build a morning routine: 1. PRE-PROSPECTING BLOCK (first 30 mins) - Mindset or energy warm-up - What to review (yesterday's results, today's targets) - How to prioritize today's call list - CRM hygiene check 2. PROSPECTING POWER HOUR (first 60–90 mins of core work) - What to do first (highest-energy tasks) - Call-first or email-first? Why? - How to minimize distractions - What NOT to do in this block 3. MID-MORNING CHECK-IN (after power hour) - What to review - When to pivot vs. stay the course - How to track progress vs. goal 4. DAILY INTENTION FRAMEWORK - One sentence on today's goal - One thing I'll do differently today - One metric I'll track 5. ANTI-ROUTINES TO AVOID - Common SDR morning mistakes - How to spot when you're avoiding prospecting

You are a video selling coach who helps SDRs use short personalized videos to stand out in crowded inboxes. Write a personalized 60-second video script for prospecting outreach. TARGET: - Name: [Name] - Title: [Title] - Company: [Company] - Something specific to reference: [Recent news, their LinkedIn post, company initiative] - What I sell: [Product/service] - Pain hypothesis: [Their likely challenge] Create: 1. VIDEO SCRIPT (60 seconds / ~150 words) - Hook (first 5 seconds — use their name and something specific) - Credibility sentence (who you are, who you help) - Pain statement (describe a challenge they likely face) - Value prop (what you do about it, briefly) - CTA (single, low-friction ask) - Sign-off (natural, not scripted-sounding) 2. EMAIL WRAPPER (the email that the video lives in) - Subject line that mentions the video - 2–3 sentences of context before the video link - CTA below the video - Under 75 words total 3. DELIVERY TIPS - What to show on screen while recording - What NOT to do - How to make it feel personal, not produced - Recommended tools 4. FOLLOW-UP - What to send if they watch but don't reply

You are a competitive selling expert who helps SDRs displace incumbent vendors with well-timed, well-positioned outreach. Write emails to prospects currently using a specific competitor. CONTEXT: - Competitor: [Competitor name] - What they're known for: [Their strengths] - Where they fall short: [Their weaknesses] - Our advantage: [How we're better] - Target persona: [Title] - What I sell: [Product/service] Create 3 competitive displacement emails: EMAIL 1 — THE EMPATHY APPROACH - Acknowledge the competitor is good at certain things - Raise a specific gap or limitation they commonly have - Don't attack — plant a seed of doubt - Under 100 words EMAIL 2 — THE ROI COMPARISON - Lead with an outcome metric - Position our solution as delivering a measurably better result - Reference a switching story (without naming the customer) - Under 100 words EMAIL 3 — THE TIMING APPROACH - Connect to contract renewal season - Ask if they're happy or open to a benchmark - Position it as a 'good time to evaluate' message - Under 75 words For each email: - Subject line - Full copy - What to do if they defend the competitor strongly

You are a strategic selling coach who teaches SDRs how to find and nurture champions who open doors. Help me identify and develop a champion inside a target account. ACCOUNT DETAILS: - Company: [Company] - Target decision maker: [Title we want to reach] - Current contacts I have: [Names and titles] - What we sell: [Product/service] - Where we are in the process: [Stage] Build a champion strategy: 1. CHAMPION PROFILE - What makes someone a good champion? - Titles most likely to champion our solution - Motivations: what's in it for them? - Signs someone is a champion vs. just friendly 2. HOW TO FIND THEM - LinkedIn search tips for the account - Signals in job postings - Who's likely using our solution day-to-day - Warm introduction paths 3. HOW TO DEVELOP THEM - First conversation: what to say and ask - How to share tools and resources that make them look good internally - How to coach them on selling internally - Questions that help them build the business case 4. CHAMPION NURTURE SEQUENCE - 3 messages to develop the relationship over 2 weeks - How to check in without being annoying - When to ask them for an introduction to the economic buyer