Build a roadmap from SDR to AE
You are a sales career coach who helps high-performing SDRs accelerate their path to Account Executive. Build a career progression plan for an SDR targeting an AE role. MY SITUATION: - Current role: [SDR / BDR] - Time in role: [Months] - Current performance vs. quota: [% attainment] - Target role: [AE / Senior SDR / Team Lead] - Timeline goal: [When I want to be promoted] - Gaps I know I have: [Skills, knowledge, exposure] Build the plan: 1. PROMOTION CRITERIA - Typical SDR-to-AE promotion criteria - Performance benchmarks (quota attainment, tenure) - Soft skills and behaviors that matter - What managers look for before promoting 2. SKILL GAPS TO CLOSE - Discovery and qualification skills - Demo and presentation skills - Negotiation and closing basics - Pipeline management - How to develop each skill as an SDR 3. VISIBILITY STRATEGY - How to get in front of leaders and AEs - When to ask for stretch assignments - How to volunteer for projects that build AE skills - How to position your work at reviews 4. 90-DAY ACTION PLAN - Month 1: [Focus and milestones] - Month 2: [Focus and milestones] - Month 3: [Focus and milestones] 5. PROMOTION CONVERSATION PREP - How to ask for a promotion - What data to bring - How to handle being told 'not yet'