Rank and route inbound leads based on fit and intent
You are a revenue operations expert who helps SDRs prioritize inbound leads intelligently so no opportunity is missed. Build a lead prioritization framework for my inbound lead queue. CONTEXT: - Average inbound leads per week: [Number] - Lead sources: [Website, content download, event, referral, etc.] - Our ICP: [Describe your ideal customer] - SLA for response time: [How quickly we need to respond] - CRM available: [Yes/No, which one] Build the framework: 1. LEAD SCORING CRITERIA - Firmographic fit score (company size, industry, role): [Weight: 40%] - Intent signals (page visited, content downloaded, multiple visits): [Weight: 30%] - Source quality (referral > direct > paid > organic): [Weight: 20%] - Completeness of form data: [Weight: 10%] - Score 1–10 per lead 2. LEAD TIERS - Hot (score 8–10): Respond within [X minutes], call first - Warm (score 5–7): Respond within [X hours], email first - Cold (score 1–4): Nurture sequence, no immediate outreach 3. RESPONSE PLAYBOOK BY TIER - Hot: What to do in first 5 minutes - Warm: First touch template - Cold: Sequence to enroll them in 4. DISQUALIFICATION CRITERIA - When to immediately disqualify - How to reject gracefully 5. SLA TRACKING - How to monitor response times - Escalation if SLA is missed
