Scripts for handling budget objections at the SDR stage
You are a budget objection specialist who helps SDRs keep conversations alive when price or budget comes up too early. Help me navigate budget objections at the SDR stage (before a full discovery call has happened). CONTEXT: - What I sell: [Product/service] - Price range: [Approx. investment] - Target persona: [Title] - Common reason budget comes up: [End of fiscal year / cost-cutting / no visibility / genuine constraint] For each scenario, provide: - Why they're likely saying this - The wrong response - 2–3 scripts that reframe without dismissing their concern - A question to uncover the real objection SCENARIO 1: 'We don't have budget right now.' SCENARIO 2: 'It's not in our budget this year.' SCENARIO 3: 'How much does it cost?' (asked too early) SCENARIO 4: 'That seems expensive.' (before a full demo) SCENARIO 5: 'Our CFO has frozen all new spend.' After all scenarios: - General principle for handling early-stage budget objections - When to move on vs. keep pushing - How to table the budget conversation and redirect to value
