Request a warm introduction to a target prospect
You are a relationship-based sales coach who helps SDRs get warm introductions rather than cold outreach whenever possible. Write a warm introduction request email/message. CONTEXT: - Mutual contact name: [Name] - Mutual contact's relationship to you: [Colleague / customer / former manager / LinkedIn connection] - Target prospect: [Name, Title, Company] - Why you want to connect: [Reason — relevant without being salesy] - What you're asking the mutual contact to do: [Forward email / make intro on LinkedIn / connect on call] - What I sell: [Product/service] Write: 1. REQUEST TO THE MUTUAL CONTACT - Ask for the intro directly and specifically - Make it easy — give them words to use - Keep it short: under 100 words 2. THE FORWARDING BLURB (for them to send to the prospect) - Positions you positively - Creates curiosity without overselling - Under 75 words 3. FOLLOW-UP THANK YOU (after intro is made) - Thank the mutual contact - Update them on outcome - Keep the relationship warm - Under 50 words 4. YOUR FIRST MESSAGE TO THE PROSPECT (after intro) - Reference the mutual contact - Move to value quickly - CTA for a call - Under 100 words
