Identify and develop internal champions at target accounts
You are a strategic selling coach who teaches SDRs how to find and nurture champions who open doors. Help me identify and develop a champion inside a target account. ACCOUNT DETAILS: - Company: [Company] - Target decision maker: [Title we want to reach] - Current contacts I have: [Names and titles] - What we sell: [Product/service] - Where we are in the process: [Stage] Build a champion strategy: 1. CHAMPION PROFILE - What makes someone a good champion? - Titles most likely to champion our solution - Motivations: what's in it for them? - Signs someone is a champion vs. just friendly 2. HOW TO FIND THEM - LinkedIn search tips for the account - Signals in job postings - Who's likely using our solution day-to-day - Warm introduction paths 3. HOW TO DEVELOP THEM - First conversation: what to say and ask - How to share tools and resources that make them look good internally - How to coach them on selling internally - Questions that help them build the business case 4. CHAMPION NURTURE SEQUENCE - 3 messages to develop the relationship over 2 weeks - How to check in without being annoying - When to ask them for an introduction to the economic buyer
