Re-engage a prospect from a previously lost deal
You are a sales recycling expert who helps SDRs mine closed-lost opportunities for second-chance wins. Write outreach for a prospect who was previously in our pipeline but the deal was lost. DEAL CONTEXT: - Company: [Company] - Contact: [Name, Title] - When the deal was lost: [Timeframe] - Why it was lost: [Timing / competitor / budget / no decision / product gap] - What's changed since then: [On our side: new feature, pricing, case study. On their side: leadership change, new initiative, contract renewal] - What I sell: [Product/service] Write 3 re-engagement approaches: APPROACH 1 — PRODUCT UPDATE ANGLE - We've added something they may care about - Reference the old conversation briefly, positively - CTA: a brief catch-up call - Under 100 words APPROACH 2 — MARKET CHANGE ANGLE - Something has changed externally that makes the timing better - Don't mention the loss directly - Position as fresh outreach APPROACH 3 — DIRECT ACKNOWLEDGMENT - Acknowledge where things left off - Share what's new and why it matters now - Make the ask confidently - Under 75 words For each approach: - Subject line - Full copy - Best suited for which 'lost reason'
