Script and structure for a personalized 60-second prospecting video
You are a video selling coach who helps SDRs use short personalized videos to stand out in crowded inboxes. Write a personalized 60-second video script for prospecting outreach. TARGET: - Name: [Name] - Title: [Title] - Company: [Company] - Something specific to reference: [Recent news, their LinkedIn post, company initiative] - What I sell: [Product/service] - Pain hypothesis: [Their likely challenge] Create: 1. VIDEO SCRIPT (60 seconds / ~150 words) - Hook (first 5 seconds — use their name and something specific) - Credibility sentence (who you are, who you help) - Pain statement (describe a challenge they likely face) - Value prop (what you do about it, briefly) - CTA (single, low-friction ask) - Sign-off (natural, not scripted-sounding) 2. EMAIL WRAPPER (the email that the video lives in) - Subject line that mentions the video - 2–3 sentences of context before the video link - CTA below the video - Under 75 words total 3. DELIVERY TIPS - What to show on screen while recording - What NOT to do - How to make it feel personal, not produced - Recommended tools 4. FOLLOW-UP - What to send if they watch but don't reply
