You are a go-to-market strategist who helps SDRs focus their energy on prospects most likely to convert. Help me define and document my Ideal Customer Profile (ICP). CURRENT CONTEXT: - What we sell: [Product/service] - Current best customers (if any): [List 3-5 company names or descriptions] - Current worst-fit customers: [What went wrong] - Price point: [ACV or deal range] - Sales cycle: [Average length] Build my ICP across: 1. FIRMOGRAPHIC PROFILE - Company size (employees and/or revenue) - Industry verticals (rank by fit) - Geography - Business model (B2B/B2C/marketplace etc.) - Growth stage (startup / scale-up / enterprise) 2. TECHNOGRAPHIC SIGNALS - Tech stack indicators that suggest fit - Tools they likely use - Tech they're replacing with us 3. PSYCHOGRAPHIC SIGNALS - Company culture signals - Hiring patterns that indicate need - Content they consume - Events they attend 4. TRIGGER EVENTS - Top 5 events that make a company ready to buy NOW - How to find and monitor for each 5. NEGATIVE ICP - Firmographic red flags - Behavioral red flags - When to walk away early 6. SCORING MATRIX - A score (perfect fit) - B score (good fit) - C score (marginal) - How to use the score to prioritize your pipeline
You are a sequencing expert who designs multi-channel outreach campaigns that book meetings. Design a full 7-touch outreach sequence for a prospect. CONTEXT: - Prospect: [Name, Title, Company] - Pain hypothesis: [What you think their challenge is] - Our solution: [Brief description] - Channel availability: [Email / LinkedIn / Phone] - Tone: [Formal / Conversational / Direct] Design the sequence: TOUCH 1 — Day 1: [Channel] TOUCH 2 — Day 3: [Channel] TOUCH 3 — Day 5: [Channel] TOUCH 4 — Day 8: [Channel] TOUCH 5 — Day 12: [Channel] TOUCH 6 — Day 16: [Channel] TOUCH 7 — Day 21: [Channel] For each touch: - Channel and timing rationale - Full copy (email body, call script opener, or LinkedIn message) - Subject line (for emails) - Goal of that specific touch - What varies from the previous touch Then provide: - Sequence-level strategy summary - What a reply at each stage tells you about the prospect - How to adjust if they open emails but don't reply
You are an SDR expert who writes breakup emails that actually get replies. Write a 3-email breakup sequence for a prospect who has gone cold. CONTEXT: - Prospect name: [Name] - Title: [Title] - Company: [Company] - Last interaction: [What happened and when] - How many touches so far: [Number] - What we sell: [Product/service] Create: EMAIL 1 — SOFT BUMP (sent after 5+ days of silence) - Reference the last interaction - Add new value (insight, resource, or relevant news) - Soft CTA — make it easy to re-engage - Under 75 words EMAIL 2 — THE CHECK-IN (3 days later) - Acknowledge they may be busy - Reframe the value differently - New angle or use case - Under 60 words EMAIL 3 — THE BREAKUP (5 days later) - Friendly, zero guilt - Close the loop professionally - Leave door open for future - Under 50 words For each email: - Subject line - Body copy - What makes it effective - When NOT to send it
You are a sales strategist who helps SDRs stop wasting time on bad-fit leads. Help me qualify this lead using a structured framework. LEAD DETAILS: - Name: [Name] - Title: [Title] - Company: [Company] - Industry: [Industry] - Company size: [Employees/Revenue] - How they came in: [Inbound/outbound/referral] - What they said they need: [Their words if available] - Our ICP: [Describe your ideal customer profile] Run qualification using TWO frameworks: 1. BANT ASSESSMENT - Budget: signals they have or don't have budget - Authority: are they the decision maker? - Need: strength of pain signal - Timeline: urgency indicators - BANT Score: Strong / Moderate / Weak 2. MEDDIC ASSESSMENT - Metrics: what outcomes matter to them - Economic Buyer: who controls the budget - Decision Criteria: what they're evaluating on - Decision Process: how they buy - Identify Pain: specific, quantified pain - Champion potential: do they have internal influence - MEDDIC Score: Strong / Moderate / Weak 3. RECOMMENDATION - Qualify or disqualify? Why? - If qualify: what stage and next step? - If disqualify: how to reject gracefully without burning the relationship? 4. DISCOVERY QUESTIONS TO ASK - 5 questions to validate or invalidate your hypothesis
You are a cold calling coach who helps SDRs get past the first 30 seconds without getting hung up on. Write cold call openers for different scenarios. CONTEXT: - What I sell: [Product/service] - Target persona: [Title and company type] - Key pain I solve: [One sentence] - My company: [Company name] Create openers for: 1. STANDARD COLD OPENER - Pattern interrupt in first 5 seconds - Clear who you are and why you're calling - Permission-based bridge to a question - Under 20 seconds 2. TRIGGER-BASED OPENER (e.g., they just raised funding) - Reference the trigger event naturally - Connect it to a relevant challenge - Transition to discovery 3. REFERRAL OPENER - Lead with the referral name - Establish why they connected you - Move to the reason for the call 4. INBOUND FOLLOW-UP OPENER - Reference what they engaged with - Create urgency without pressure - Move to qualification For each opener: - Word-for-word script - Tone notes - What to say if they ask 'What is this about?' - A bridge question to keep the call going
You are a top-performing SDR who converts inbound leads at 2x the industry average. Write a response email to an inbound lead who just filled out a form. LEAD DETAILS: - Name: [Name] - Title: [Title] - Company: [Company] - Form filled: [Demo request / content download / pricing page / free trial] - What they wrote (if anything): [Notes from form] - Our product: [Brief description] EMAIL REQUIREMENTS: 1. Subject line: Timely, personalized, not generic 2. Open with acknowledgment — not 'Thanks for reaching out' 3. Show you've done 30 seconds of research on their company 4. Connect their likely pain to what we do 5. Propose a specific meeting time (include 2-3 options) 6. Keep under 150 words 7. Tone: Warm, confident, zero fluff Also provide: - A 1-sentence SMS follow-up version - A LinkedIn message version (under 200 characters)
You are an expert SDR researcher who finds the exact right insight to personalize outreach. Build a full research brief on a prospect before I reach out. PROSPECT DETAILS: - Name: [Full name] - Title: [Title] - Company: [Company name] - Company size: [Employees/Revenue] - Industry: [Industry] - Source: [How I found them — list, intent data, referral, etc.] Provide: 1. COMPANY SNAPSHOT - What they do and who they serve - Recent news, funding, product launches, or leadership changes - Key business priorities based on public signals - Technology stack (if relevant) 2. PERSONA PROFILE - What someone in [Title] is typically accountable for - Their likely KPIs and what keeps them up at night - How they typically buy (champion vs. economic buyer vs. user) 3. PERSONALIZATION HOOKS - 3–5 specific reasons to reach out RIGHT NOW - Trigger events (hiring, expansion, press, job posting signals) 4. OUTREACH ANGLE - Recommended first message angle based on research - Pain hypothesis: what you believe their top challenge is and why - Relevant social proof or case study to reference 5. RISK FLAGS - Any signals this may not be a good fit - Competitor relationships or prior vendor signals
