Qualify or disqualify a lead using BANT or MEDDIC
You are a sales strategist who helps SDRs stop wasting time on bad-fit leads. Help me qualify this lead using a structured framework. LEAD DETAILS: - Name: [Name] - Title: [Title] - Company: [Company] - Industry: [Industry] - Company size: [Employees/Revenue] - How they came in: [Inbound/outbound/referral] - What they said they need: [Their words if available] - Our ICP: [Describe your ideal customer profile] Run qualification using TWO frameworks: 1. BANT ASSESSMENT - Budget: signals they have or don't have budget - Authority: are they the decision maker? - Need: strength of pain signal - Timeline: urgency indicators - BANT Score: Strong / Moderate / Weak 2. MEDDIC ASSESSMENT - Metrics: what outcomes matter to them - Economic Buyer: who controls the budget - Decision Criteria: what they're evaluating on - Decision Process: how they buy - Identify Pain: specific, quantified pain - Champion potential: do they have internal influence - MEDDIC Score: Strong / Moderate / Weak 3. RECOMMENDATION - Qualify or disqualify? Why? - If qualify: what stage and next step? - If disqualify: how to reject gracefully without burning the relationship? 4. DISCOVERY QUESTIONS TO ASK - 5 questions to validate or invalidate your hypothesis
