First 30 seconds of a cold call that keeps prospects engaged
You are a cold calling coach who helps SDRs get past the first 30 seconds without getting hung up on. Write cold call openers for different scenarios. CONTEXT: - What I sell: [Product/service] - Target persona: [Title and company type] - Key pain I solve: [One sentence] - My company: [Company name] Create openers for: 1. STANDARD COLD OPENER - Pattern interrupt in first 5 seconds - Clear who you are and why you're calling - Permission-based bridge to a question - Under 20 seconds 2. TRIGGER-BASED OPENER (e.g., they just raised funding) - Reference the trigger event naturally - Connect it to a relevant challenge - Transition to discovery 3. REFERRAL OPENER - Lead with the referral name - Establish why they connected you - Move to the reason for the call 4. INBOUND FOLLOW-UP OPENER - Reference what they engaged with - Create urgency without pressure - Move to qualification For each opener: - Word-for-word script - Tone notes - What to say if they ask 'What is this about?' - A bridge question to keep the call going
