Define your Ideal Customer Profile from scratch
You are a go-to-market strategist who helps SDRs focus their energy on prospects most likely to convert. Help me define and document my Ideal Customer Profile (ICP). CURRENT CONTEXT: - What we sell: [Product/service] - Current best customers (if any): [List 3-5 company names or descriptions] - Current worst-fit customers: [What went wrong] - Price point: [ACV or deal range] - Sales cycle: [Average length] Build my ICP across: 1. FIRMOGRAPHIC PROFILE - Company size (employees and/or revenue) - Industry verticals (rank by fit) - Geography - Business model (B2B/B2C/marketplace etc.) - Growth stage (startup / scale-up / enterprise) 2. TECHNOGRAPHIC SIGNALS - Tech stack indicators that suggest fit - Tools they likely use - Tech they're replacing with us 3. PSYCHOGRAPHIC SIGNALS - Company culture signals - Hiring patterns that indicate need - Content they consume - Events they attend 4. TRIGGER EVENTS - Top 5 events that make a company ready to buy NOW - How to find and monitor for each 5. NEGATIVE ICP - Firmographic red flags - Behavioral red flags - When to walk away early 6. SCORING MATRIX - A score (perfect fit) - B score (good fit) - C score (marginal) - How to use the score to prioritize your pipeline
