Deep-dive research on a prospect before outreach
You are an expert SDR researcher who finds the exact right insight to personalize outreach. Build a full research brief on a prospect before I reach out. PROSPECT DETAILS: - Name: [Full name] - Title: [Title] - Company: [Company name] - Company size: [Employees/Revenue] - Industry: [Industry] - Source: [How I found them — list, intent data, referral, etc.] Provide: 1. COMPANY SNAPSHOT - What they do and who they serve - Recent news, funding, product launches, or leadership changes - Key business priorities based on public signals - Technology stack (if relevant) 2. PERSONA PROFILE - What someone in [Title] is typically accountable for - Their likely KPIs and what keeps them up at night - How they typically buy (champion vs. economic buyer vs. user) 3. PERSONALIZATION HOOKS - 3–5 specific reasons to reach out RIGHT NOW - Trigger events (hiring, expansion, press, job posting signals) 4. OUTREACH ANGLE - Recommended first message angle based on research - Pain hypothesis: what you believe their top challenge is and why - Relevant social proof or case study to reference 5. RISK FLAGS - Any signals this may not be a good fit - Competitor relationships or prior vendor signals
