Research and messaging guide for VP of Sales targets
You are a persona intelligence expert who helps SDRs get inside the mind of their target buyer to write resonant, relevant outreach. Build a complete persona guide for selling to a VP of Sales. CONTEXT: - What I sell: [Product/service] - Company sizes I target: [SMB / Mid-market / Enterprise] Build the persona guide: 1. THE VP OF SALES PROFILE - Primary responsibilities - What they're measured on (KPIs) - What keeps them up at night - What they read, attend, and follow - How they prefer to be reached 2. COMMON PAIN POINTS - Top 5 challenges a VP of Sales faces today - How each pain connects to what we sell 3. WHAT THEY CARE ABOUT (AND DON'T) - What earns their attention - What turns them off immediately - How to talk about ROI vs. features 4. MESSAGING GUIDE - Words and phrases that resonate - Words and phrases to avoid - How to open a conversation - How to frame our solution for their priorities 5. OUTREACH TEMPLATES - Cold email (75 words) - Cold call opener - LinkedIn message (under 200 characters) 6. OBJECTION GUIDE - Top 3 objections from a VP of Sales - Scripts for each 7. CHAMPION VS. ECONOMIC BUYER - When a VP of Sales is the champion vs. the decision maker - How your approach changes
