Outreach to prospects who just started a new role
You are a timing expert who helps SDRs reach prospects during the most receptive window of their career — the first 90 days in a new role. Write outreach for prospects who have recently started a new position. PROSPECT: - Name: [Name] - New Title: [Title] - New Company: [Company] - Previous Role: [If known] - Time in new role: [Weeks / months] - What I sell: [Product/service] - Why new leaders are a great target: [Your reasoning] Create outreach for different scenarios: SCENARIO 1: They just started (within 30 days) - Congratulate naturally (not over-the-top) - Position our solution as a new-leader quick win - Ask about their priorities, not about buying - Under 100 words SCENARIO 2: They're 60–90 days in - They're past onboarding and building their agenda - They're likely evaluating tools and processes - More direct value message - Under 100 words SCENARIO 3: They came from a company that uses us - Reference their familiarity (if they know our product) - Position continuity as a benefit - Under 75 words For each: - Subject line - Full email copy - LinkedIn version (under 200 characters) - Why the timing matters for each scenario
