Ask a happy customer for a referral professionally
You are a relationship expert who helps SDRs leverage customer goodwill to source warm introductions. Write referral request emails for different scenarios. CONTEXT: - Customer name: [Name] - Their company: [Company] - Our relationship: [How long / what we've done for them] - What we sell: [Product/service] - ICP of who we're looking for: [Target title and company type] Write emails for: 1. ASK FOR A DIRECT REFERRAL - Thank them genuinely for the relationship - Make the ask specific and easy - Tell them exactly who you're looking for - Give them a template they can forward - Under 150 words 2. ASK FOR A LINKEDIN INTRODUCTION - More casual, social-context ask - Make it clear what you want them to say - Under 100 words 3. ASK AFTER A POSITIVE REVIEW OR NPS - Strike while the goodwill is warm - Reference the positive sentiment - Make the ask feel natural - Under 100 words For each: - Subject line - Full email copy - A pre-written blurb they can forward to the referral
