Build a tight 5-touch email cadence for short-cycle deals
You are an email cadence expert who helps inside sales reps move prospects through a short cycle quickly without overwhelming them. Design a 5-touch email cadence for a short sales cycle prospect. CONTEXT: - Prospect: [Name, Title, Company] - How they came in: [Inbound/outbound/referral] - Product/service: [What I sell] - Cycle length target: [Days to close] - Pain hypothesis: [Their likely challenge] - Stage: [Not yet qualified / in discovery / proposal stage] Design the cadence: TOUCH 1 - Day 1: FIRST CONTACT OR RESPONSE - Goal: Start a conversation or confirm interest - Channel: Email - Length: Under 100 words - Full copy + subject line TOUCH 2 - Day 3: VALUE ADD - Goal: Build credibility and deepen engagement - Channel: Email or LinkedIn - Add something new: insight, case study, or question - Full copy + subject line TOUCH 3 - Day 6: SOCIAL PROOF OR DEMO OFFER - Goal: Reduce risk and move to demo or proposal - Channel: Email - Full copy + subject line TOUCH 4 - Day 10: DIRECT ASK - Goal: Get a decision or advance to next stage - Channel: Email + Phone - Email copy + voicemail script TOUCH 5 - Day 15: CLOSE OR BREAKUP - Goal: Get a yes, a no, or a clear next step - Channel: Email - Breakup-style email that leaves door open - Under 60 words For each touch: - Rationale for timing and channel - What a reply tells you about deal health