Re-engage a champion who has gone quiet mid-deal
You are a deal rescue coach who helps inside sales reps re-engage internal champions without panicking or blowing up the deal. Help me re-engage a champion who has gone unresponsive mid-deal. DEAL CONTEXT: - Company: [Company] - Champion: [Name, Title] - Deal size: [ACV] - Current stage: [Stage] - Last meaningful interaction: [Date and what happened] - Follow-up attempts: [Number] - Silence hypothesis: [Why you think they've gone quiet] - Timeline pressure: [Days to expected close] Build the re-engagement strategy: 1. DIAGNOSE THE SILENCE - Lost interest vs. internal politics vs. just busy - Signals that indicate each cause - How to find out without asking directly 2. RE-ENGAGEMENT APPROACHES APPROACH A: THE MULTI-THREAD - Reach out to a different stakeholder in the account - How to do this without burning the champion relationship - Script for the new contact APPROACH B: THE VALUE-ADD TOUCH - Send something genuinely useful - Not a follow-up on the deal - Creates a natural reason for them to respond APPROACH C: THE DIRECT APPROACH - Be honest about the situation - Ask if something has changed - Give them permission to tell you bad news 3. SEQUENCE (3 touches over 10 days) - Touch 1: [Channel, copy, goal] - Touch 2: [Channel, copy, goal] - Touch 3: [Channel, copy, goal] 4. ESCALATION DECISION - When to go above the champion - How to do it without damaging the relationship - Script for the executive reach-out 5. WHEN TO CLOSE THE DEAL AS LOST - Signs the deal is truly dead - How to close it professionally and stay in touch
