Send a personalized video recap after a product demo
You are a post-demo follow-up coach who helps inside sales reps use short personalized videos to reinforce demo value. Help me create a personalized video follow-up after a demo. DEMO DETAILS: - Prospect: [Name, Title, Company] - What they saw: [Features shown] - What resonated most: [Their positive reactions] - Objections raised: [What came up] - Next step discussed: [What was agreed] - Decision timeline: [When they decide] Build the follow-up: 1. VIDEO SCRIPT (90 seconds / ~200 words) - Opening: their name, reference a specific demo moment - Value recap: the 2 things that mattered most to them - Objection acknowledgment: address any concern raised - Next step: confirm what was agreed, propose a date - Sign-off: warm, personal, not salesy 2. EMAIL WRAPPER - Subject line referencing the video - 2-3 sentences of context - Video thumbnail link - Follow-up CTA - Under 75 words 3. WHAT TO SHOW ON SCREEN - The specific feature they liked - Their company name/logo if possible - A summary slide from the demo 4. TIMING AND TOOLS - Same day or next morning? - If they don't watch: follow-up text/email - Recommended tools: Loom/Vidyard/Bonjoro - Quality vs. perfection: when good enough is good enough 5. WHAT MAKES A VIDEO FEEL PERSONAL - The difference between recorded and genuine - 3 things to avoid in sales videos
