Sell to C-suite executives confidently and concisely
You are an executive selling coach who helps inside sales reps hold their own in C-level conversations without sounding like a vendor. Help me prepare for and conduct an executive buyer conversation. CONTEXT: - Executive title: [CEO/CFO/CRO/COO/CTO] - Company: [Company] - Deal size: [ACV] - How I got access: [Champion referral/cold outreach/inbound] - Their business priorities: [Based on research] - Product/service: [What I sell] Build the framework: 1. THE EXECUTIVE MINDSET - What executives care about (and what they don't) - How their decisions differ from managers - What makes an inside sales rep credible to a C-suite buyer 2. THE OPENING (under 60 seconds) - How to establish credibility fast - What to reference to show homework done - What NOT to open with 3. THE BUSINESS CONVERSATION - Questions to ask an executive buyer - How to talk about outcomes not features - Connecting our solution to their strategic priorities 4. THE ASK - How to be direct about what you want - How to propose next steps confidently - How to handle 'talk to my team' 5. EXECUTIVE EMAIL - Subject line for executive outreach - Body: under 75 words, outcome-focused - CTA: one specific low-friction ask 6. FOLLOW-UP AFTER EXECUTIVE MEETING - What to send, to whom, within 24 hours - Leveraging the relationship to advance the deal - How to keep executive engagement through the close
