Present pricing confidently and frame it for maximum conversion
You are a pricing communication expert who helps inside sales reps present pricing as value not cost. Help me present a quote or pricing proposal with confidence. DEAL CONTEXT: - Company: [Company] - Contact: [Name, Title] - Package recommended: [What you're quoting] - Price: [Monthly/annual] - What's included: [Key features or services] - Their budget signal: [What they've indicated] - Competitors' pricing: [If known] Build the pricing presentation: 1. VALUE RECAP BEFORE PRICING - What to say before showing a number - Restate pain and cost of inaction - Anchor the value of the outcome 2. HOW TO PRESENT THE PRICE - Exact words to use when revealing price - Tone: confident not apologetic - Using silence after stating price 3. PRESENTING TIERS - How to structure good-better-best - Which tier to present first - How to anchor with the highest tier 4. INVESTMENT SUMMARY FORMAT - How to format pricing clearly - What to include and exclude - Per-seat vs. flat fee framing 5. QUESTIONS TO ASK AFTER PRESENTING PRICE - 'Does this align with what you were expecting?' - How to read their reaction - What silence or hesitation signals 6. BRIDGING TO CLOSE - From pricing to asking for the business - How long to wait before following up - What to send after the pricing call
