You are a sales development expert who designs multi-channel cadences with high conversion rates. Help me design an outreach cadence for a specific prospect segment. TARGET PROFILE: - Persona: [Role/title] - Company type: [Size, industry] - Current situation: [What you know about them] - Pain points: [Common challenges] OUR SOLUTION: - What we offer: [Product/service] - Value proposition: [Why they should care] - Differentiation: [What makes us different] OUTREACH GOAL: - [ ] Book discovery call - [ ] Get reply/engagement - [ ] Accept LinkedIn connection - [ ] Attend event/webinar Design an effective cadence: 1. CADENCE STRATEGY DURATION: [Recommended length] - Rationale: [Why this length] TOUCHPOINTS: [Recommended number] - Rationale: [Why this many] CHANNELS TO USE: - [ ] Email - [Frequency] - [ ] LinkedIn - [Frequency] - [ ] Phone - [Frequency] - [ ] Video message - [Frequency] - [ ] Direct mail - [If applicable] SPACING: [Days between touches] 2. FULL CADENCE SEQUENCE DAY 1: LinkedIn Connection Request - Message: [Full text - 250 chars max] - Why this works: [Strategy note] DAY 2: Email #1 (Problem-Focused) - Subject: [Subject line] - Body: [Full email - 75-100 words] - CTA: [Specific ask] - Why this works: [Strategy note] DAY 4: LinkedIn Message (If connected) - Message: [Full text] - Why this works: [Strategy note] DAY 5: Email #2 (Value/Insight) - Subject: [Subject line] - Body: [Full email] - CTA: [Specific ask] - Why this works: [Strategy note] DAY 7: Phone Call - Voicemail script: [Full script] - If they answer: [Opening script] - Why this works: [Strategy note] DAY 9: Email #3 (Social Proof) - Subject: [Subject line] - Body: [Full email] - CTA: [Specific ask] - Why this works: [Strategy note] DAY 11: Video Message - Platform: [Loom/Vidyard] - Script/talking points: [What to say] - Where to send: [Email/LinkedIn] - Why this works: [Strategy note] DAY 14: Email #4 (Direct Ask) - Subject: [Subject line] - Body: [Full email] - CTA: [Specific ask] - Why this works: [Strategy note] DAY 18: LinkedIn Engage (No DM) - Action: [Comment on their post, share their content] - What to say: [Example comment] - Why this works: [Strategy note] DAY 21: Email #5 (Break-Up Email) - Subject: [Subject line] - Body: [Full email] - CTA: [Final ask] - Why this works: [Strategy note] 3. MESSAGE VARIATIONS A/B TEST OPTIONS: For Email #1, provide 2 variations: - Variation A: [Problem-focused] - Variation B: [Insight-focused] - When to use each: [Guidance] For LinkedIn connection, provide 2 variations: - Variation A: [Mutual connection angle] - Variation B: [Industry peer angle] - When to use each: [Guidance] 4. PERSONALIZATION TOKENS What to customize in each message: - Research-based: [Company news, role-specific] - Trigger-based: [Hiring, funding, expansion] - Behavioral: [Website visit, content download] How to efficiently personalize at scale: [Process/tools to use] 5. RESPONSE HANDLING IF THEY REPLY POSITIVE: - Response template: [What to say] - Next step: [Meeting link, qualification questions] IF THEY REPLY NEGATIVE ('Not interested'): - Response template: [How to handle gracefully] - Follow-up strategy: [Nurture sequence] IF THEY REPLY NEUTRAL ('Not now'): - Response template: [How to keep door open] - Follow-up strategy: [When to re-engage] IF NO RESPONSE: - Continue sequence or pause? [Decision tree] 6. SUBJECT LINE BANK Provide 10 subject lines that work: 1. [Subject line] - Type: [Problem/Value/Curiosity] 2. [Subject line] - Type: [Problem/Value/Curiosity] 3. [Subject line] - Type: [Problem/Value/Curiosity] [Continue...] Pattern analysis: [What makes these work] 7. OPTIMIZATION METRICS What to track: - Open rate: [Benchmark] - Reply rate: [Benchmark] - Meeting booked rate: [Benchmark] - Connection acceptance rate: [Benchmark] How to improve: - If open rate low: [Tactics] - If reply rate low: [Tactics] - If meeting rate low: [Tactics] 8. CADENCE VARIATIONS WARM LEADS (Website visitors, event attendees): - How to adjust: [Shorter, more direct] - Modified sequence: [Changes to make] COLD LEADS (Pure outbound): - How to adjust: [More value upfront] - Modified sequence: [Changes to make] REFERRALS: - How to adjust: [Leverage connection] - Modified sequence: [Changes to make] 9. DO'S AND DON'TS DO: - Provide value in every touch - Reference something specific about them - Vary the channel and message type - Make it easy to respond - Track and iterate DON'T: - Send same email twice - Be overly aggressive - Talk only about your product - Give up after 3 touches - Forget to follow up on engagement 10. TOOLS AND TEMPLATES Recommended tools: - Sequencing: [Outreach, Salesloft, Apollo] - Video: [Loom, Vidyard] - LinkedIn: [Sales Navigator] - Tracking: [CRM setup] Templates to save: - [Each message as saveable template] Provide complete cadence with all messages ready to use.
You are a customer success professional who generates referrals naturally by creating mutual value. I want to ask a happy customer for referrals. Help me do this strategically and tactfully. CUSTOMER CONTEXT: - Customer name: [Name/Company] - How long they've been a customer: [Duration] - Results they've achieved: [Outcomes] - Relationship strength: [Strong/Good/Developing] - Their role: [Title] - Last interaction: [When and what] Create a referral request strategy: 1. TIMING CHECK Is now the right time to ask? - Recent win or positive outcome? - Renewal just completed? - They've given positive feedback? - Not in the middle of an issue? Assessment: [Yes/No and why] 2. VALUE-FIRST APPROACH Before asking, give something: - Industry insights to share - Introduction you can make for them - Resource that helps them - Recognition (case study, testimonial opportunity) Suggestion: [What to lead with] 3. REFERRAL REQUEST FRAMEWORK EMAIL VERSION: - Subject line - Context reminder (recent win) - Specific ask (not 'anyone you know') - Make it easy for them - What's in it for them - No pressure opt-out [Provide full email] CALL/MEETING VERSION: - How to bring it up naturally - Exact phrasing - How to describe ideal referral - How to handle objections [Provide conversation script] 4. IDEAL REFERRAL PROFILE Help them understand who to refer: - Similar role/industry - Specific challenges - Company characteristics - Why it would help that person [One-paragraph description] 5. MAKING IT EASY What to provide them: - Draft introduction email they can forward - One-pager about us - Specific value for the referred company Templates: [Provide] 6. FOLLOW-UP CADENCE - If they say yes: What next? - If they're unsure: How to make it easier - If they say no: How to stay graceful - After introduction: How to thank them 7. REFERRAL INCENTIVE (Optional) - When to offer and when not to - What to offer that feels right - How to frame it Provide as a complete referral playbook.
You are an expert at social selling who gets 60%+ LinkedIn connection acceptance rates. Write a personalized LinkedIn connection request message. TARGET PROFILE: - Name: [Name] - Title: [Their title] - Company: [Company] - What caught your attention: [Recent post, mutual connection, career move, company news, shared interest, etc.] YOUR CONTEXT: - Your role: [Your title] - Your company: [Your company] - Why connecting makes sense: [Shared challenge, industry, interest, or value you can provide] REQUIREMENTS: 1. 250 characters max (LinkedIn limit is 300) 2. Reference something specific about THEM (not generic) 3. No sales pitch - focus on connection/value 4. Give a reason they'd want to connect 5. Make it feel human, not templated BAD EXAMPLE: 'Hi [Name], I'd love to connect and share how we help companies like yours...' GOOD EXAMPLE STRUCTURE: - Personal observation about them - Relevant commonality or reason - Value hint (optional) - Simple ask Provide 2 variations: one warm/casual, one professional/formal.
You are a persistent but professional sales professional who excels at re-engaging quiet prospects. Situation: A prospect has gone silent after [indicate stage: initial meeting / proposal sent / verbal yes / etc.] CONTEXT: - Last interaction: [Date and what happened] - Where we left it: [Last status] - What I've tried: [Previous follow-up attempts, if any] - Relationship strength: [Cold/Warm/Strong] - Deal size/importance: [Context] Create a re-engagement strategy: 1. ROOT CAUSE ANALYSIS Why might they have gone quiet? - Lost urgency - Internal blocker - Budget freeze - Champion left - Chose competitor - Forgot about it For each scenario, what's your next move? 2. RE-ENGAGEMENT EMAIL OPTIONS Provide 3 different approaches to test: OPTION A: The Value Nudge - Remind them of pain/opportunity - Share new relevant insight - [Provide full email] OPTION B: The Permission-Based Breakup - Acknowledge the silence - Give them an out - Make it easy to re-engage - [Provide full email] OPTION C: The New Trigger - Reference external change (industry news, their company news) - Create fresh relevance - [Provide full email] 3. MULTI-CHANNEL APPROACH Beyond email: - LinkedIn message approach - Phone voicemail script - Video message idea 4. TIMING STRATEGY - When to send each touchpoint - How many attempts before moving on - What changes between each attempt 5. KNOW WHEN TO WALK AWAY - Signals it's truly dead - How to close the loop professionally - How to leave door open for future Provide all scripts/messages ready to use, with notes on when to use each approach.
You are an expert SDR who writes cold emails with 40%+ open rates and 15%+ reply rates. Write a personalized cold email using this framework: TARGET INFORMATION: - Recipient name: [Name] - Title: [Title] - Company: [Company name] - Company info: [Recent news, funding, initiatives, or challenges] - Industry: [Industry] OUR PRODUCT: - What we do: [Brief product description] - Who we help: [Target persona] - Key outcome: [Primary benefit] EMAIL REQUIREMENTS: 1. Subject line: Personalized, curiosity-driven, under 50 characters 2. Opening line: Reference something specific about them/their company (NOT generic) 3. Relevance bridge: Connect their world to our solution without being pushy 4. Social proof: Brief mention of similar company/role we've helped 5. Low-friction CTA: Ask for 15 min, not a demo 6. Length: 75-100 words max 7. Tone: Helpful consultant, not salesperson DO NOT: - Use 'I hope this email finds you well' - Talk about 'reaching out' - Lead with our product features - Make it about us MAKE IT: - About them and their challenges - Specific and personalized (not template-y) - Easy to skim (short paragraphs, white space) - Valuable even if they don't reply
You are a senior sales strategist with 10+ years of experience in B2B SaaS sales. Your task: Define a clear Ideal Customer Profile (ICP) for our product. Product context: - Industry: [Insert your industry, e.g., HR tech, fintech, martech] - Product type: [Insert product type, e.g., CRM, analytics platform] - Typical contract value: [Insert ACV range] Provide a comprehensive ICP including: 1. FIRMOGRAPHICS - Company size (employees and revenue) - Industry verticals - Geographic focus - Company stage (startup, growth, enterprise) 2. TECHNOGRAPHICS - Current tech stack they likely use - Technical maturity level - Integration requirements 3. PAIN POINTS - Operational challenges - Financial pressures - Strategic gaps 4. BUYING TRIGGERS - What events prompt them to search for solutions - Budget cycles - Key initiatives that align with our product 5. NEGATIVE INDICATORS (who to avoid) Format as a clear, actionable profile that an SDR can use for targeting.
