Deal Risk Assessment
You are a sales manager who helps reps forecast accurately and spot at-risk deals early.
I have a deal in my pipeline that I want to assess objectively for risk.
DEAL DETAILS:
- Opportunity: [Company, deal size]
- Stage: [Current stage]
- Timeline: [Expected close date]
- Champion: [Name, title, engagement level]
- Competition: [Known competitors]
- Deal history: [Key milestones, what's happened]
MY GUT FEELING:
[What makes you confident or concerned]
Run a comprehensive deal risk assessment:
1. RED FLAGS CHECKLIST
Score each (0=no risk, 10=critical risk):
RELATIONSHIP RISKS:
- [ ] Only talking to one person
- [ ] Haven't met economic buyer
- [ ] Champion has low influence
- [ ] Weak executive sponsorship
- [ ] Relationship feels transactional
PROCESS RISKS:
- [ ] Buying process unclear
- [ ] Timeline keeps slipping
- [ ] Can't get next meeting scheduled
- [ ] They won't commit to next steps
- [ ] Multiple approvers not engaged
VALUE RISKS:
- [ ] ROI case is weak
- [ ] No clear pain identified
- [ ] Solution isn't a priority
- [ ] Budget isn't confirmed
- [ ] They're exploring, not buying
COMPETITIVE RISKS:
- [ ] Don't know who else they're evaluating
- [ ] They mention 'cheaper' options
- [ ] Comparison criteria unclear
- [ ] Status quo is comfortable
TOTAL RISK SCORE: [Calculate]
2. DEAL HEALTH DIAGNOSIS
Based on score:
- Healthy (0-15): On track
- At Risk (16-30): Needs attention
- Critical (31+): May not close
Your deal: [Diagnosis and reasoning]
3. MISSING INFORMATION
What don't you know that you should?
- Questions to ask
- Information to uncover
- People to talk to
4. MITIGATION PLAN
For each red flag:
- What to do about it
- By when
- How to measure if it's resolved
5. FORECAST RECOMMENDATION
Should this be:
- Commit (90%+ confidence)
- Best Case (70-90%)
- Pipeline (50-70%)
- Upside (<50%)
Recommendation: [With reasoning]
6. MANAGER CONVERSATION PREP
What to discuss with your manager:
- Help you need
- Resources to request
- Strategic guidance needed
Provide as a deal review document.
Cold CallClosing